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Keystone's mission is to help agents Raise the Bar.
In that spirit, each year we award one state Agency of the Year* and one overall National Agency of the Year, honored at our National Conference! The award honors the agencies that foster a philosophy of growth while maintaining strong agency operations, profitability, and partnership with Keystone.
*Individual state winner(s) selected for most Keystone states within our footprint, based on eligibility. See award criteria/eligibility below.
The National Agency of the Year is revealed at our National Conference!
Eligibility/Selection
To be eligible, agencies must have one full year of results with Keystone and have returned a complete submission for Keystone’s Annual Request for Information. Selection is based on a points system using the below criteria. Points may be deducted from an agency’s score due to areas that may lead to negative growth areas; for example, a large volume of non-core carrier written premium.Criteria
Agencies are awarded points and selected based on the following.Our goal is to reward agencies for favorable growth with core carriers. Enhanced standards also provide a platform to recognize the agencies that are making waves in the industry by:
- Leading change in technology advancements.
- Engaging strategic and marketing planning to guide and evaluate decisions to meet new business goals.
- Utilizing recommended systems and programs (AgencyKPI, E&O program).
- Employing best practices to continually improve the operations of their business and team.
- Developing new income sources from Keystone to better balance their agency’s revenue streams.
- Holding leadership positions within the industry.
- Community service.
Premier Agency
Agencies not selected as state Agency of the Year are still highly regarded, and recognized as a Premier Agency. As part of this recognition, they will receive:
- A branded hexagonal badge to be used on their website, in email signatures, and other communications that recognizes this achievement.
- One complimentary registration to Keystone's annual National Conference.
- A complimentary agency strategy planning session, led by a member of Keystone's leadership team.
Rewards
Each State Agency of the Year and National Agency of the Year is awarded marketing materials that help them promote their agency, including: An electronic badge that can be placed in print and electronic marketing including advertisements, letters, and on their website.- Tips for promoting your award in your community, including social media.
- Press release for sharing with local media.
- The creation of an advertisement featuring them as a state winner and cost-sharing up to $250 towards printing it in a local publication of their choice or towards a social media advertising campaign.
- Recognition on Keystone’s website alongside other state winners.
- National press release coverage.
- Social media splash.
- $2500 credit toward any Keystone educational course or towards meeting expenses (excluding travel).
- $1000 Visa gift card.
- An electronic badge that can be placed in print and electronic marketing including advertisements, letters, and on their website.
- Tips for promoting your award in your community, including social media.
- The creation of an advertisement featuring them as a national winner and cost-sharing up to $500 for traditional print or social media advertisement to be placed in a local publication or platform of their choice.
- Prominent recognition on Keystone’s website.